G2A x Sevou – Globalna Kampania Marketingowa

Campaign strategy

1. Definition of objectives:
   • Main purpose: G2A expands into new markets through a partnership with Sevou — one of the most recognized mobile gaming developers.
   • Additional objectives: Increase brand awareness and effectively acquire new customers with efficient use of budget.
2. Analysis of the market and target audience:
   • New markets: In-depth analysis of player preferences in target markets.
   • Segmentation: Identification of groups of players interested in digital trading platforms.
3. Selection of advertising channels:
   • Social media and gaming platforms as the main channels of promotion.
   • Long-term partnership with Sevou, which reaches millions of active players around the world.
4. Cooperation with Sevou:
   • The creator regularly promoted G2A in his materials, adapting the message to his fan base.
   • The campaign was optimized on an ongoing basis to make the most of the budget and improve results.

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Results of the campaign

1. Outreach and Engagement:
   • Total number of video views: Over 150 million views.
   • Involvement: circa 25 million reactions under the materials.
   • The sample material obtained 8.7 million views and 400 thousand likes.
2. Acquiring customers:
   • The campaign exceeded expectations, fulfilling the assumptions of 1300% above the forecasts.
   • The results surprised both the client and the creator, which confirmed the effectiveness of the cooperation.

Why was the campaign successful?

1. Audience Matching:
   The partnership with Sevou, whose content is ideally suited to the needs of the players, has increased the authenticity of the message.
2. Optimization and efficiency:
   Continuous monitoring of results and adjustment of strategies allowed efficient use of budget and maximization of return on investment.
3. Strong creator:
   Sevou built an emotional bond with the audience, which translated into high engagement and conversion.

Summary

The G2A campaign with Sevou is a model example of how a partnership with an influential creator can effectively establish a brand in new markets. The results far exceeded expectations, proving that a tailored strategy and authenticity of the message are crucial in marketing efforts.

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