Kampania Promocyjna dla AutoDNA

Aim of the campaign

AutoDNA, a portal that offers detailed reports on the history and technical condition of vehicles, has set itself the goal of reaching potential customers - people interested in buying used cars. The campaign aimed to build trust in the brand and highlight the value of reports as a key tool in making purchasing decisions.

The course of the campaign

1. Collaboration with the creators:
   The campaign involved 16 creators related to automotive and lifestyle, such as Strong Ekipa, Kickster, Hubert Cupak, Mazek, Ifym Chef, Borkos and others.
2. Individualized message:
   • The developers have been carefully briefed to adapt their content to the unique nature of AutoDNA reports.
   • Promotional materials included report reviews, car buying advice, and personal stories, which increased the authenticity and engagement of viewers.
3. Adapt content to your audience:
   Each creator created content perfectly tailored to the interests of their audience, which allowed to maximize the potential of their community.

Results of the campaign

• Range: Over 10 million views on various social platforms.
• Increase in sales: Significant increase in the number of AutoDNA reports generated.
• Brand recognition: Strengthening AutoDNA's position in the market as a trusted vehicle history verification tool.

Why was the campaign successful?

1. Precise selection of creators:
   Partnering with automotive and lifestyle influencers has provided access to a wide spectrum of potential customers.
2. Authentic message:
   Personal stories and practical advice from the creators made the campaign not only effective, but also reliable.
3. Content Customization:
   Careful personalization of content for each community maximized their effectiveness.

Summary

The AutoDNA campaign showed how effective collaboration with creators and an authentic message can translate into increased sales and brand recognition. The results achieved far exceeded expectations, confirming the effectiveness of the marketing strategy used.