Success of Allegro x Natalia Klewicz campaign

Description of the campaign

Allegro, the largest Polish e-commerce website, has bet on the creative promotion of its collection of clothes for the coming winter, available from sellers on the platform. Natalia Klewicz — an influencer known for her fashion and lifestyle content on TikTok and Instagram — was chosen for the campaign.

Natalia prepared a series of engaging videos in which she presented a variety of looks using the winter collection available on Allegro. Its authenticity, creativity and aesthetics hit the tastes of the younger, fashionable audience perfectly. In the materials, the advantages of shopping on Allegro are subtly but clearly emphasized, such as a wide range, convenience and speed of delivery.

Campaign effects

Reach and engagement

• Natalia's materials have reached more than 500K views on TikTok and Instagram.
• The campaign generated a high level of engagement — comments full of praise for styling and product inquiries were a daily occurrence.

Conversion

• Increased interest in the collection — a clear increase in traffic on Allegro in the fashion category during the campaign.
• An increase in shopping among younger audiences who previously did not associate Allegro as a place for trendy shopping.

Why did it work?

The perfect choice of the creator

‍Natalia Klewicz is a well-known figure in the fashion world on TikTok and Instagram. Her style and ability to combine aesthetics with authenticity fit perfectly into the vision of the campaign.

Matching content to the platform

‍The winter looks, presented in dynamic and creative video formats, were perfectly tailored to the expectations of TikTok and Instagram viewers, which significantly increased their reach and reception.

Emphasizing the values of Allegro

‍The campaign not only promoted fashion, but also showed Allegro as a comprehensive and convenient shopping platform, which increased customer loyalty to the site.

Summary

The Allegro x Natalia Klewicz campaign is an example of the perfect combination of the largest Polish shopping service with modern lifestyle communication. The choice of Natalia as a creator who reaches a young, fashionable audience, allowed Allegro to successfully present its offer in a fresh, engaging way. The results of the campaign confirm that well-planned cooperation with the influencer is the key to success in the e-commerce space.