The success of the Intermarché x RapTeściowa campaign

Description of the campaign

Intermarché has partnered with the popular TikTok creator — Ms. Beata, known as RapTeściowa. As part of the campaign, the customer wanted to promote a loyalty program, in which points from the application can be redeemed for attractive rewards. The key element was the recording of the material in one of the Intermarché stores. It was a logistical challenge as it required opening the store on Sunday and coordinating recordings with the entire team.

The effect? Ms. Beata created an energetic and humorous rap in her signature style that fit perfectly into the brand's communication while providing viewers with authentic entertainment.

Campaign effects

Reach and engagement

• The material has reached over 3.5M views on TikTok!!
• Hundreds of comments from users expressing interest in the app and admiration for the creative approach.

Viral effect

‍The unique combination of rap, humor and presentation of the benefits of the loyalty program attracted the attention of a wide audience. The video has become a topic of conversation on TikTok, effectively promoting the brand and its offering.

‍

Why did it work?

The authenticity of the creator

‍Ms. Beata, with her casual and natural style, fit perfectly into the brand image, which made the promotion seen as authentic and approachable.

Creative approach

‍RapteŚciowa, in her unique rap style, presented the advantages of the Intermarché loyalty program, which made the message understandable and attractive to a wide audience.

A unique experience

The recording in the store, despite the fact that it required additional coordination, gave the material authenticity and emphasized the relationship with the brand. The choice of store scenery made the campaign natural and the product easier to remember.

Summary

The Intermarché x RapteŚciowa campaign has shown that investing in creative collaboration with the right creator can yield impressive results. The humorous and original material attracted the attention of thousands of TikTok users, effectively promoting the loyalty program and building a positive brand image.

‍