Success of the MatchMasters x StrongEkipa campaign

Description of the campaign

MatchMasters has partnered with a popular channel — StrongEkipa. As a result, an emotional video was created, in which the creators compete with each other, playing a popular mobile game. The film presents the game in a fun and engaging way, which perfectly suited the tastes of the younger audience.

Campaign effects

1. Reach and engagement
   • The video generated X views on YouTube.
   • Over 30,000 game downloads via the link in the description of the video.‍
2. Viral effect
   The campaign went beyond its intended reach - almost half of our agency got involved, who competed in the breaks for the following months, beating the next levels. This is an unplanned but positive side effect that shows how much the game engages users.

Why did it work?

1. Authenticity of content
   The natural chemistry between the members of StrongEkipa and their genuine commitment to the game made the audience feel part of the competition.
2. Aligning with the target audience
   The campaign was perfect for the young, dynamic audience of StrongEkipa, which is active in the world of mobile games.
3. Mechanics of downloads
   The link in the description of the video and the attractive presentation of the game in the content effectively converted viewers into users.

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Summary

The MatchMasters x StrongEkipa campaign is an example of how to successfully integrate entertainment with product promotion. The combination of popular developers, engaging gameplay and well-thought-out strategy led to measurable marketing effects and long-term interest in the game.