The success of the OperaGX x Czasin campaign

Description of the campaign

OperaGX has partnered with the popular creator of TikTok — Czasin. Although the customer was initially skeptical about promoting his browser on this platform, the results of the campaign quickly dispelled any concerns. As part of the collaboration, a dynamic and creative video was created, in which Czasin presented in his own way the functions of the browser dedicated to players through RAP. The content perfectly fit into the specifics of TikTok, combining entertainment with an authentic product presentation.

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Campaign effects

Reach and engagement

• The film featuring Time has achieved over 350,000 Visitas on TikTok.
• Numerous comments under the video testified to interest in the browser and positive reception of the content.

Viral effect
The campaign was met with great interest from the TikTok community, and the format and style of presentation of the product encouraged many users to try the OperaGX browser

Why did it work?

Naturalness and creativity

‍Czasin, in his signature style, presented browser features by rapping, which made viewers eager to engage with the content. Thanks to its authenticity, the promotion of the product has been received as interesting and credible.

Responding to the needs of the target group

‍OperaGX is a browser designed for gamers — a young and dynamic group that is active on TikTok. The campaign was therefore ideally suited to an audience for whom entertainment, games and technology are everyday.

The platform as a campaign force

‍TikTok, although initially underappreciated by the client, has proven to be an ideal medium for promotion, allowing you to reach a large number of potential users in a short time.

summary

The OperaGX x Times campaign has shown that a non-standard approach and openness to new platforms can yield impressive results. The combination of a unique browser with a creative creator and a dynamic social platform resulted in a high reach and interest in the product.

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