The success of the STS x Hubert Cupak campaign

Description of the campaign

STS, the leader of the betting market in Poland, has partnered with Hubert Cupak — a creator known for building content on TikTok. Contrary to appearances, the combination of bookmakers with the world of construction turned out to be a hit thanks to a well-structured brief and creative approach to promotion.

In his material, Hubert presented in a unique way how the passion for sports betting can be naturally combined with the everyday work on the construction site. Its authenticity and humorous approach have made the advertisement hit the tastes of both betting fans and lovers of building content.

Campaign effects

Reach and engagement

• Hubert's material has reached over 2 million views in several materials on Youtube, exceeding customer expectations.
• The campaign attracted new users to the STS app, increasing brand awareness in an unusual target group.

Long term effect

Thanks to the success of this cooperation, the client decided to establish a long-term cooperation with Hubert, seeing in him an ambassador who successfully combines construction passions with the promotion of sports betting.

Why did it work?

Creative approach to the brief

Hubert skillfully showed that betting can be a natural element of life even in an unusual context such as construction. His original idea made advertising stand out from the competition.

The authenticity of the creator

‍Hubert, as a creator associated with the world of construction, naturally conveyed the client's message, without intrusiveness or artificiality. His casual style hit TikTok's wide audience.

A new perspective for the brand

‍The campaign showed that STS can effectively reach audiences outside of its traditional base, with the right choice of creator and creative strategy.

Summary

The STS x Hubert Cupak campaign is a perfect example of how a creative approach to a brief and choosing the right creator can break patterns and reach new audiences. Hubert's authenticity and humor made the campaign not only successful, but also paved the way for long-term cooperation that brings mutual benefits.