The success of the campaign Żabka x Natan Zgorzyk
Client: Frog
Duration: Campaign carried out in 2024
Channels: Twitch, Public Event
Description of the campaign
Żabka, a well-known convenience store chain, decided to take a bold step and enter the Twitch platform — a space where gaming meets live entertainment. For this groundbreaking campaign, streamer Natan Zgorzyk was chosen, one of the most popular gaming creators, who perfectly combines passion for games with interaction with viewers.
Nathan had two main tasks:
- Promote the Żappka app and discounts available thanks to collected Zappka during your Twitch broadcasts.
- Attend a public event, where he met with his fans and played a computer game with them.
Such a strategy not only showed Żabka as a brand that goes beyond traditional communication channels, but also created a unique experience for viewers and fans, connecting the gaming world with reality.
Campaign effects
Reach and engagement
- The campaign on Twitch has reached more than 250 thousand spectators during the live broadcast.
- Public event gathered Hundreds of participants on site and additional views from stories and clips on social platforms.
Conversion
- Noticeable increase in downloads of the Żappka application and user activity in the form of exchanging Żapps for rewards.
- Attracting a younger gaming audience, which until now rarely associated Żabka with modern technologies.
Why did it work?
A fresh approach to the communication channel
Twitch, as a streaming platform, was new to Żabka, but Nathan's creative format and commitment made the campaign fit perfectly into the gaming environment.
The authenticity of the creator
Natan Zgorzyk naturally combined gaming with Żabka products, without losing his characteristic style. Its authenticity and interaction with viewers created an atmosphere of trust and commitment.
Online and offline integration
Combining a Twitch campaign with a public event was a hit — it allowed fans to experience interaction with the creator and brand on a whole new level.
Summary
The Żabka x Natan Zgorzyk campaign is an example of courage in exploring new marketing spaces. With an authentic creator and fresh approach, Frog has successfully entered Twitch, reaching out to the younger gaming community. The combination of online and offline activities made the campaign unique, reinforcing Żabka's image as a modern and open to innovation brand.
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