Shav x Wheel With It collaboration
Client: Shaw
Channel: YouTube
Description of the campaign
Shav, a brand known for its shaving products, has partnered with the channel Wheel with it, which specializes in creative automotive content. The campaign used a humorous integration of the product with the unique style of the creators, thanks to which the message reached the target audience perfectly.
Campaign effects
- Impressive coverage:
- The film has achieved over 200,000 jumlah tontonan on YouTube.
- Increase in sales:
- The campaign significantly translated into an increase in sales of Shav products.
- Increase brand awareness:
- A light, humorous message successfully presented the brand to a wide audience, building its positive image.
Why did it work?
- Authenticity and Humor: Shav's integration was perfectly matched to the fun style of the guys at WWIT, which increased viewer engagement.
- Precise targeting: Cooperation with Wheel With It allowed us to reach the right audience that increased the sales of the Shav brand.
- Clear product presentation: The brand was presented in a natural and unobtrusive way, which increased its attractiveness.
Summary
Campaigns Shaw x Wheel with it is an example of how humor and authenticity can effectively increase brand awareness and affect sales results.
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